Understanding Conceptwave Business purpose

As CSPs(Communication Service Providers) look to simplify product design, product management, supplier management, ordering and fulfilment, they are forced to re-evaluate operations support infrastructure. However, the industry is very apprehensive of traditional migration approaches consisting of a “big bang” type of transformation that frequently result in colossal disruptions to business and, ultimately, failure in capturing the expected ROI. With order fallout at an all-time high, and mounting pressure to lower fulfilment and service delivery costs, operators must find a solution for flexible and automated orchestration of the end-to-end process to better manage the customer experience.

To make cost-effective investments, forward-looking CSPs are executing next generation OSS strategies based on frameworks including TeleManagement Forum (TMF) NGOSS architecture, service oriented architecture (SOA) principles, and best of breed application vendors, to revamp their back-office systems for next generation needs. A key enabler of this is a flexible ordering and fulfilment platform powered by a dynamic enterprise catalog. Formulating a dynamic enterprise catalog strategy to drive order fulfilment and orchestration across multiple networks and systems is a critical first step that ensures seamless migration to a next generation architecture.

A dynamic enterprise catalog should enable the federation of underlying catalogs, whether located within the catalog manager itself, in other OSS/BSS CSP systems, or within supplier-provided catalogs. As a highly configurable management solution, ConceptWave Order Care is a fully-featured catalog manager handling promotions, up-sell/cross-sell functionality and life cycle management through a fully-integrated Web 2.0 enabled platform. By applying a complex set of business rules to ensure the selected configuration is workable, ConceptWave enables an improved customer experience by permitting the end-user to pick-and-choose the services and features desired. The enterprise catalog can then present a customised bundle back to the client as a unique offering, specifically tailored to their needs.

ConceptWave Order Care’s metadata driven catalog model supports the definition of virtually any type of product and service as well as innovative combinations and bundles, with the ability to centrally define the relationship among products, features, availability and pricing rules. Utilising a user-friendly administration, ConceptWave Order Care® facilitates rapid deployment of product bundles and price promotions to enable up-selling and cross-selling through targeted, personalised offers and promotions to increase ARPU. With ConceptWave’s dynamic enterprise catalog, CSPs can leverage a flexible data model that can be used either as a product catalog, service catalog or, if required, both to achieve unparalleled, centralised customer order and service order management.

A configuration driven rules engine that enforces product availability and eligibility is key to a powerful dynamic enterprise catalog. ConceptWave Order Care’s extendable framework provides comprehensive customization capabilities, enabling the rapid implementation of complex service provider-specific business rules. By enabling an offer directed order entry process, CSR applications and self-service portals can be transformed from simple order capture tools to a sophisticated, tailored product browsing and ordering experience, resulting in improved order to cash cycles.

With ConceptWave Order Care , CSPs can optimize each customer interaction to improve customer loyalty as well as increase ARPU through geographic, demographic and other subscriber targeted up-sell and cross-sell promotions. To protect the CSP’s investment from future changes to the back-office technology and application architecture, ConceptWave Order Care’s enterprise catalog is compliant with the TM Forum SID model, and provides both SID based API access or optimized proprietary API access for CRM, billing and provisioning systems ensuring a seamless migration path with current and future investments.